Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus.
Syllabus
Unit 5
Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order)and NPPA (National Pharmaceutical Pricing Authority).
Emerging concepts in marketing: Vertical & Horizontal Marketing; RuralMarketing; Consumerism; Industrial Marketing;
Global Marketing.
Unit 5
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