Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus.
Syllabus
Unit 4
Pharmaceutical marketing channels:
Designing channel, channel members, selecting the appropriate channel, conflict in
channels, physical distribution management: Strategic importance, tasks in physical
distribution management.
Professional sales representative (PSR):
Duties of PSR, purpose of detailing, selection and training, supervising, norms for
customer calls, motivating, evaluating, compensation and future prospects of the PSR.
Unit 4
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Pharma Marketing Management – Unit 1
Pharma Marketing Management – Unit 2
Pharma Marketing Management – Unit 3
Pharma Marketing Management – Unit 5
